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Background
Info:
Overture reaches over 80% of the U.S.A.'s active internet
users through their partnership with all major search
engines such as MSN, Yahoo, Lycos, Cnn.com, Search.com,
Mamma.com to name but a few. Overture is the "inventor
of pay per click" search engines. They were formerly
known as GoTo, but changed their name to Overture in an
attempt to focus fully on providing pay per click search
engine solutions for both advertisers and publishers.
Overture
is regarded widely as the best place to get a high Return
On Investment (ROI) due to their large amounts of high
quality traffic. If your listing is in the top 5 positions
for a particular keyword, you listing is diplayed on
Yahoo. If your listing is displayed in the top 3 positions
for a particular keyword your listing will be displayed
on MSN and Alta Vista.
Overture's
m inimum bid is $0.10 per click and there is a minimum
monthly spending requirement of $20. They offer a keyword
suggestion tool that allows you to see how many times
a particular search term was used in the previous month.
This gives you an estimation of how many times a particular
search term will be used in future months.
| The
Pros (+) |
·
Reaches over 80% of US users.
· Top 5 listings appear
on Yahoo.
· Large amount of traffic.
· Offers a search term
suggestion tool. |
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| The
Cons (-) |
·
Minimum bid of $0.10 per click.
· Minimum monthly spend
of $20.
· Higher than average
keyword bids. |
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The
Verdict : Highly Recommended
Overture is widely regarded by many as the "best
in the business". They have a large reach and many
advertisers have reported good ROI's due to Overture's
high quality of traffic provided through partnerships
with search portals such as Yahoo, MSN and Lycos. We
highly recommend using Overture to get quality, fast
results.
Add
your site to Overture.com
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