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Background
Info:
Google Adwords advertisers have the ability to target
their advertisements to over 225 countries and 6 languages
with support for 6 international currencies. Your ads
go live instantly and it takes less than 15 minutes to
set up. Google Adwords automatically reduces costs to
the lowest price needed to maintain your position which
is a great way to save money and improve your return
on investment (ROI).
Ads
on AdWords Select are ranked on the page based on a
formula of cost-per-click times the click-through rate
which enables an ads rank to improve without costing
more. Strong and growing distribution network not only
from their own Google sites but also through affiliates
like America Online, Ask Jeeves, Earthlink, Lycos Canada,
Netscape, Compuserve, AT&T Worldnet and NYTimes.com.
Google
recently started serving Google Adwords on content sites
(such as HowStuffWorks.com and via ad networks like
FastClick & BurstNet) aswell as on Google search
results in an attempt to improve their reach and get
better results for advertisers. It doesn't cost any
extra. The Google Adwords shown on content sites is
highly targetted and is a "feather in the cap"
of Google. No other search engine has archieved this
kind of global reach. You can get results from using
very specific keywords.
| The
Pros (+) |
·
The biggest search engine.
· No minimum monthly spend
& no monthly fees.
· Distributors such as
AOL, Disney, Movies.com, ESPN.
· Keyword suggestion tool. |
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| The
Cons (-) |
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Minimum deposit of $50.
· There is a $5 sign-up
fee. |
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The
Verdict : Highly Recommended
With an estimated worth of over $2Billion USD, Google
is the biggest search engine around at the moment. Google
Adwords is a great and relatively affordable way to
get on the first page of results for any search term
you choose. Their Adwords are attractive and unintrusive
to the web-surfer. You get to choose how much you bid
and for which keywords you bid. They have many great
distributors such as AOL, Ask Jeeves & Disney with
more being added yearly.
Add
your site to Google Adwords
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