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WESTLAKE
VILLAGE, Calif. ValueClick, Inc. (Nasdaq: VCLK),
a leading provider of innovative multi-channel
media and technology solutions, today announced
that it has acquired Search123.com
Inc., a privately-held pay-per-click
search engine company based in Agoura Hills, California.
The acquisition of Search123
will add paid search marketing services to ValueClick's
online media business, and will enable ValueClick
to expand its contextual media products.
Under
the terms of the agreement, ValueClick acquired
all outstanding equity interest in Search123
for an aggregate purchase price of approximately
$5 million, including a payment of approximately
$3.3 million in cash plus transaction costs and
certain liabilities. This transaction was structured
as a merger, with Search123
surviving as a wholly-owned subsidiary of ValueClick
following the transaction. Founded in June 1999,
Search123
operates a pay-for-performance search engine business
in which advertisers bid for priority placement
on search result pages and pay only when users
click on the advertisers' listings.
"We
have been interested in adding search marketing
to our portfolio of digital marketing solutions,
and Search123
is a great fit with our business objectives and
a significant step toward completing our digital
marketing solutions set," said James Zarley,
chief executive officer and chairman of ValueClick.
"I believe the addition of Search123
rounds out our array of media offerings and enhances
our position as a single-source provider of media
services and technologies for online marketers.
We are excited to welcome Search123
to the ValueClick family."
"We
are pleased to be joining ValueClick, a proven
leader in the online advertising industry,"
added James K. Beriker, president and chief executive
officer of Search123.
"We think this is a win-win deal, as Search123
both broadens ValueClick's product portfolio,
and benefits from ValueClick's online marketing
relationships and financial strength. We look
forward to helping ValueClick continue to succeed
in helping marketers achieve their goals."
About
ValueClick, Inc.
ValueClick,
Inc. offers innovative media and technology solutions
that enable marketers to achieve their multi-channel
goals of acquiring, retaining and growing customer
relationships. ValueClick, Inc. has offices worldwide
and drives measurable results for clients such
as Best Buy, Wells Fargo, eBay, and McCann-Erickson.
About
Search123.com
Based
in Agoura Hills, California, Search123.com
Inc. is a privately held company that operates
a pay-per-click
search engine in which advertisers bid for priority
placement on search result pages and pay only
when users click on a listing. By creating revenue-sharing
relationships with its distribution partners,
Search123
drives targeted traffic to its marketing clients.
Search123
is committed to delivering results to its marketing
and distribution partners, and to continually
evolving the business and technology of paid search
and performance-based online marketing.
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