Sprinks Expands Network of Content Sites For its Pay-Per-Click Advertising Solutions With Leading Financial News Provider.

New York, NY - Sprinks, an About, Inc. company, a division of PRIMEDIA (NYSE: PRM), announced today that it has entered into an agreement with MarketWatch.com (Nasdaq: MKTW), a leading multimedia source of financial news and information, to provide content-targeted, pay-per-click advertising across it's flagship CBS MarketWatch Web site and e-mail newsletter properties. Through Sprinks, advertisers bid on premium placement for sponsored links through its growing network of content Web sites. The agreement comes after a successful three-month test period.

Under terms of the distribution partnership, MarketWatch.com will integrate two of Sprinks' pay-per-click advertising solutions - ContentSprinks™ and DirectSprinks™ - into its award-winning CBS MarketWatch editorial pages and its popular e-mail newsletters and opt-in investor tools. Through these contextually relevant sponsored links, advertisers will gain exposure to a qualified, engaged and lucrative audience.

ContentSprinks™ and DirectSprinks™ were developed and proven on About.com, the Web's largest content site. After much advertiser demand, Sprinks began to grow an external publisher network that in addition to CBS MarketWatch includes, CNET Networks, iVillage, Forbes, eUniverse, The Hearst Corporation, Burst Media and Advertising.com.

"Sprinks has deep roots in publishing and understands the power of targeted content, just like CBS MarketWatch. Our synergies are a great fit. Their offerings demonstrate a unique expertise in maintaining a consistent balance between editorial and relevant advertising," said Bill Bishop, executive vice president and general manager, MarketWatch.com. "Throughout the initial test period, Sprinks delivered targeted ads that were consistently relevant to our content."

With ContentSprinks™ and DirectSprinks™, users on a destination site looking for information about mutual funds, for instance, would be presented with sponsored links relevant to the topic - in this case ads about financial research, portfolio managers and trading tools. Because advertisers bid by category and not keyword, the results are not confined to the keyword itself.

"We are very excited to add one of the Web's premier content sites, CBS MarketWatch, to our growing network of publishers across the Web, " said Lance Podell, General Manager, Sprinks. "Advertisers are sure to benefit from the ability to reach MarketWatch.com's high quality audience and to target readers seeking leading financial news and investor tools."