Sprinks To Provide Content-Targeted Sponsored Links To Three America Online Brands

New York, NY - Sprinks, an About, Inc. company, a division of PRIMEDIA (NYSE: PRM), announced today an agreement with America Online, Inc., the world's leading interactive services company, that will bring Sprinks' pay-per-click, content-targeted sponsored links to areas within Netscape, CompuServe, and the AOL® Instant Messenger™ Service.

The new agreement will integrate Sprinks' ContentSprinks™ offering into Netscape, CompuServe and the AOL Instant Messenger service. ContentSprinks™ allows advertisers to bid for sponsored links placement on relevant editorial pages. The agreement also provides AOL with the right to integrate the DirectSprinks™ offering into Netscape, CompuServe and AIM. DirectSprinks™ allows advertisers to bid for premium placement through content-targeted listings in various opt-in newsletters. Sprinks gives advertisers a system to buy and create text ads specifically for content pages and email newsletters. Additionally, advertisers can manage and edit the distinct campaigns and receive reporting that delineates results for either of the Sprinks sponsored links offerings.

Joel Davidson, Executive Vice President of AOL Web Properties, said: "Advertisers are always looking for the most targeted placement, while consumers are constantly seeking information to help them make informed decisions about products and services. This agreement with Sprinks offers us an effective way to present highly relevant advertising to improve our user experience across these three important AOL brands. Sprinks brings with it a heritage in content publishing that translates into a unique product that provides advertisers a great way to reach the consumers who are likely to seek their services."

"Sprinks is the only bid-based, pay-per-click network built expressly to deliver highly relevant advertising to content pages and email newsletters, and Netscape, CompuServe and AOL Instant Messenger are some of the best and most respected brands in cyberspace. I am excited that we can form this great new agreement with America Online to extend our distribution network for advertisers," said Lance Podell, General Manager, Sprinks.

ContentSprinks™ and DirectSprinks™ were developed and proven on About.com, the Web's largest original content site. After much advertiser demand, Sprinks launched an external publisher network that now includes Forbes, CBS MarketWatch, CNET Networks, iVillage, eUniverse, Burst! Media, advertising.com and AOL Web Properties.