Suite of Tools to Automate Campaign Management.

FORT MYERS, Fla.- FindWhat.com (NASDAQ: FWHT), a leading developer and provider of performance-based marketing services for the Internet, today announced the bundling of a suite of high-powered automated tools, branded FindWhat.com CruiseControl(TM), that will help make FindWhat.com campaign management easier, faster, and more robust. FindWhat.com also announced that, effective September 1, 2003, its minimum bid price will increase from $0.01 to $0.05.

FindWhat.com CruiseControl includes: FindWhat.com AutoBid(TM), a potent new tool that maximizes the amount of FindWhat.com Network traffic to advertisers' websites, for the lowest prices possible, by automatically optimizing keyword bids; FindWhat.com AdAnalyzer(TM), a robust post-click analytical tool that gives advertisers complete control over the success of their online advertising campaign with FindWhat.com by showing their actual return on investment (ROI) by keyword and by campaign; FindWhat.com Campaign Scheduler, an innovation that allows FindWhat.com advertisers to schedule when their FindWhat.com campaigns will run; and FindWhat.com AutoReplenish(TM), a practical tool that ensures advertisers receive qualified traffic to their websites from their FindWhat.com keyword ad campaign without interruption. CruiseControl is free to FindWhat.com advertisers. As of September 1, 2003, advertisers who wish to continue to benefit from the CruiseControl suite of tools will need to have signed up for FindWhat.com CruiseControl and FindWhat.com AutoReplenish.

"CruiseControl is the ideal suite of tools to help advertisers manage their FindWhat.com campaigns," said Phillip Thune, COO/CFO of FindWhat.com. "Effectively, advertisers can set their parameters for bids and timing, and then let their FindWhat.com campaigns run on an automated basis. They know that they are continually driving traffic to their websites with the best positioning available to them given their maximum bid prices and budget. At any time they can, at a glance, look at their ROI metrics and make adjustments to their campaigns."

FindWhat.com's minimum bid price increase in September will not affect current FindWhat.com advertisers who take advantage of a grandfather clause. Advertisers can lock in $0.01 to $0.04 bids before September 1, and will be permitted to maintain those bids so long as they do not change those bid amounts after September 1. Advertisers will, however, be able to change the text in their titles, descriptions, and URLs after September 1, without affecting the grandfathered status of their sub-$0.05 keyword bids.