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Advertisers
Secure the Best Ad Positions Possible for the
Best Prices Based on Their Budgets.
FORT
MYERS, Fla.- FindWhat.com
(NASDAQ: FWHT), a leading developer and provider
of performance-based marketing services for the
Internet, today announced the introduction of
a potent new tool, FindWhat.com
AutoBid™, that maximizes the amount of FindWhat.com
Network traffic to advertisers’ websites,
for the lowest prices possible, by automatically
optimizing keyword bids.
“AutoBid
was developed based on the needs of our advertisers;
in fact, the tool was tested by several of our
advertisers to refine it and make it the best
automated bidding tool possible,” said Craig
Pisaris-Henderson, chairman and CEO of FindWhat.com.
“The end result is an automated bidding tool
that makes keyword bid management at FindWhat.com
faster, simpler, and much more effective for our
advertisers.”
The
process is straightforward; advertisers indicate
that they want AutoBid for a particular keyword
and then input the maximum bid price that they
are willing to pay for a click-through on their
keyword. AutoBid then automatically manages the
keyword bid to obtain the best position possible
within the FindWhat.com
results, based on that maximum bid chosen. Bid
gaps are eliminated as advertisers pay only one
penny more than the next most competitive bid,
and advertisers can rest assured that they will
never pay more than the maximum bid price they
have chosen.
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